Submission of Internship report Dear Sir, Subject: This task has been given us the opportunity to explore one of the most important aspect of the Production and operations management, which is very important in our practical life.
Introduction of the brand MOJO became very popular among its consumer because of the high quality and intensive distribution in every nook and corner of the country.
MOJO focuses on mainly young people who like the enjoyment and fun. From the very beginning of its launching the company has provided subsequent and continuous heavy advertisement through different mess media.
Partex beverage has also given free samples to the target market. It also did Partex beverage exclusive road show and their exposing to the customers during the Trade Fair was very much gorgeous.
That means it has been very much popular in Dhaka city than any other division. So there is no chance to occur fluctuation in taste. The cola drinks contain a very strong taste which can compete with the market leader Coca-Cola and RC cola. The beautiful and colorful packaging of MOJO attracts the customer.
It consists of red, white, black, blue, yellow, and green and so on. It includes some everyday aspects of our day-to-day life such as rickshaw, truck are plying on the road, building, football, cricket ball, cell phone, antenna, electric wear, a boy with a guitar.
The size of bottle specially the ml and can is handy which the customers like most. The packaging also includes the ingredients of MOJO. Now a day advertisement has become the war field for the marketers. MOJO cola is also trying to fight with their competitors in the field of advertisement.
Nevertheless, we all know that good advertisement is necessary to establish a product. Catchy advertisement can ensure the success in the battlefield. After launching MOJO cola trying to establish itself in the market and some of the cases they succeed.
Now we try to show how MOJO concentrating on their promotional activities. In few of the cases, MOJO cola is ahead of the competitors and in few cases, they are not up to the mark. At first, we will describe the cases where MOJO cola is still behind their competitors, what they are doing, and what will change their environment.
Around the country, they failed to bring their concentration on it for this there is little awareness among the people. As an example in Dhaka city, MOJO cola placed their billboards in some places where it is very tough to attention of the target customers.View Rubel Aziz’s profile on LinkedIn, the world's largest professional community.
Rubel has 1 job listed on their profile. See the complete profile on LinkedIn and Title: Managing Director at Partex . Partex Beverage Limited (RC Cola, Lychena) 7. Transcom Beverage (Pepsi, 7up, Mirinda) of these, Pran and Mojo are the only local brands. Coca-Cola, with its three varieties, namely, the cola-flavored Coca-Cola, the clear-flavored Sprite and the orange-flavored Fanta, is the number one soft drink producer in Bangladesh, as well as all over the.
Mr. Rubel Aziz serves as a Managing Director Partex Beverage Limited, a franchise of Royal Crown Cola International (RC Cola), Partex Plastics Limited, Plastic Accessories Limited, a licensee of.
Partex Beverage. likes. Partex Beverage Limited (PBL) began its commercial production in the year , as the sole bottler of Royal Crown Cola Co, USA. Akij Group is one of the pioneers of the manufacturing industry in Bangladesh.
The group started its journey in the later part of s. In the beginning, it started off with jute trading but now has undertaken many new ventures like printing & packaging, textiles, particle boards, cement, match factory & thus created employment for more than 32, people in various categories.
This is the story of how Partex Beverage Limited became the sole official bottler of Royal Crown Cola Co. International. Now it has been almost 3 years since then, and a number of new products, in new and innovative packages have been introduced to the market.
Partex Beverage has also introduced RC outside Dhaka into unexplored markets.